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Qantas loyalty members get perks for going green
Qantas is offering members extra perks for adopting a more sustainable lifestyle.
They will get rewarded for sustainable choices under a new Green membership tier to roll out early next year.
The Green tier will sit alongside existing flying tiers, and is designed to reward the airline’s 13 million frequent flyers for offsetting their flights, staying in eco-hotels, walking to work or even installing solar panels at home.
Qantas will be the first airline in the world to reward frequent flyers in this way.
Members will need to complete at least five sustainable activities across six areas – flying, travel, lifestyle, sustainable purchases, reducing impact and giving back each year to achieve Green tier status.
Once achieved, members will be rewarded with benefits like bonus Qantas Points or status credits.
These benefits will be in addition to the rewards they get under their existing flying status or as part of Points Club.
The initiative has been driven by feedback from frequent fliers, with research showing almost two-thirds would like to support efforts to be more sustainable.
While the program will not officially start until early next year, from today frequent flyers who offset their flights, home and car, install solar panels or make a contribution towards protecting the Great Barrier Reef will see these actions go towards meeting their sustainability target as part of attaining Green tier status.
Members can now offset their home and car emissions through the Frequent Flyer program.
The investment from customers will see Qantas support more conservation and environmental projects.
Members earn 10 Qantas Points per $1 spent when they offset their home or car.
"Our customers are concerned about climate change and so are we. There’s a lot of action we’re taking as an airline to reduce our emissions and that means we have the framework to help our customers offset," said Qantas Group CEO Alan Joyce.
"This new Green tier is a way of encouraging and recognising those who want to do their part by offering Qantas Points or status credits."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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