Queen Anne competition drives record agent entries

Thursday, 21 Mar, 2024 0

Cunard says its recent Queen Anne competition has been the cruise line’s most successful travel agent incentive ever.

The competition gave agents the opportunity to win a place on Queen Anne’s operational test overnight in Southampton on April 29.

To be in with a chance to win, travel agents had to register their interest on Shine Rewards Club, with all subsequent bookings counted as an entry.

During the competition window, which closed on March 10, a record-breaking 5,626 bookings were submitted via 856 individual travel agents.

Of the total number of Cunard Fare bookings made during the competition, over 90% were entered into the draw, marking the best uptake the line has experienced for a travel agent competition.

Cunard’s Shine Rewards Club is a points-based loyalty and rewards scheme that offers Shine points for the bookings they make and training completed.

Shine Rewards Club also shares the latest news and information about Cunard and is a hub of training support and other resources.

It includes how-to guides and frequently asked questions.

Angus Struthers, VP of Global Marketing at Cunard, said: “The excitement for the arrival of Queen Anne is growing by the day and the phenomenal engagement proved that our valued travel agent partners are feeling the same way.”

Learn more about : Cunard ( United Kingdom )

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Greater Fort Lauderdale’s assortment of adventures awaits you. Whether you want to relax on the beach as the sound of...

Why Avalon Waterways: Happiness flows on an Avalon river cruise. From Asia to South America and Europe to the Nile,...

Nium was founded on the mission to build the global payments infrastructure of tomorrow, today. With the onset of the on-demand...

Celebrating its 30-year anniversary in 2022, Regent Seven Seas Cruises® offers guests An Unrivaled Experience® with every luxury included. Carrying...

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities,...

Home to America’s Best Beaches, a vibrant arts community and amazing outdoor experiences, St. Pete/Clearwater is a sunny destination that...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order...

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and...

Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, with more than 20,000 advisors. We...

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

The city has been the vibrant heart of Japan for over 400 years, and is a crossroads where tradition meets...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal...