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Radisson partners with Too Good To Go to fight Europe’s food waste problem
Radisson Hotel Group has signed a strategic partnership with social impact company Too Good To Go in Europe to reduce food waste.
Too Good To Go is focused on reducing global food waste and its negative impact on the environment.
The new partnership aims to reduce food waste in Radisson Hotel Group hotels throughout Europe.
Globally it is estimated that 40% of all food is wasted.
The partnership with Too Good To Go follows Radisson Hotel Group’s current work on portion control and improved food storage to prevent excessive food waste.
Radisson will now sell ready-to-eat meals on the Too Good to Go app.
The Too Good To Go app is a solution that allows businesses to redistribute surplus food at the end of the shift or day to combat food waste.
The app connects businesses with customers who want to buy this food at a set, reduced price and help preserve the environment.
It says the free app is now the largest B2C marketplace for surplus food in the world.
The goal of the partnership is to locally redistribute the surplus food of Radisson Hotel Group hotels in Austria, Belgium, Denmark, Germany, Norway, the UK, Italy, France, the Netherlands, Poland, Portugal, Spain, Sweden and Switzerland via the Too Good To Go app.
Since its activation, Radisson Hotel Group has already saved more than 15,000 meals from going to waste.
Mette Lykke, Chief Executive Officer of Too Good To Go says: "We need to address this urgently to avoid going backwards on progress we’ve made in recent years. It is through partnerships like this that businesses can make an impact at scale."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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