Reed PR & Communications has been appointed Agency of Record for Great Estate, an Italy based real estate network, and its holiday rental division, Great Stays.
Over the next year, Reed PR will develop the public relations and communications strategy for both brands.
With a focus on the UK market and strategic outreach to Northern Europe and the US, the partnership marks a pivotal moment for both brands.
Great Estate offers a portfolio of properties across Central Italy, supported by cutting-edge tools and a global approach to real estate management.
With 15 offices and a team of over 140 professionals, Great Estate has for 26 years been helping individuals and families, and businesses live or invest in Italy.
In 2022, Great Estate expanded with the launch of Great Stays, offering travellers access to distinctive holiday properties in Italy’s top regions, mainly including Tuscany and Umbria.
Carly Reed, Director, Reed PR said: ” With so many Brits seeking a life abroad or the ultimate Italian holiday escape, the allure of Italy’s culture, landscapes, and lifestyle is undeniable. We are thrilled to elevate these brands and share their stories.”
Stefano Petri, CEO Great Estate added: “We are excited to collaborate with Reed PR. Their deep expertise in the UK market and beyond give us confidence that they will deliver exceptional results.”
Reed PR will focus on curating campaigns that will resonate with property investors and holidaymakers alike, with impactful media placements,
It will focus on building brand awareness for both Great Estate’s real estate services and Great Stays’ holiday experiences.
Reed PR is the first PR representative for Great Estate and Great Stays since 2017.
