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Regent Seven Seas revs up Aston Martin Aramco F1 partnership
Luxury line Regent Seven Seas Cruises agreed a landmark partnership with the Aston Martin Aramco Formula One® Team, becoming the team’s first official Global Cruise Line Partner.
As part of the partnership, Regent and the Formula One Team will collaborate on exclusive experiences for luxury travellers.
It will include curated land programs, such as VIP driving experiences and tours of the team’s AMR Technology Campus in Silverstone, along with unique Spotlight Voyages.
To mark the multi-year partnership, Regent is offering UK travel agents a chance to win an Aston Martin Aramco VIP race experience at Silverstone July 5-7, 2024.
“We are thrilled to announce our new partnership,” said Andrea DeMarco, RSSC.
“The Aston Martin Aramco Formula One Team aligns perfectly with Regent’s reputation for delivering unrivalled experiences.”
As part of the partnership, the Regent logo will be displayed on the soon-to-be-revealed AMR24 race car, drivers’ race suits and all official apparel worn by the team.
Travel agents can win an Aston Martin Aramco VIP race experience by applying at RSSC.com/aston-martin-aramco-travel-partners by 5 May 2024.
The package includes a tour of the Aston Martin Aramco Formula One Team garage, meeting Aston Martin Aramco Formula One Team Driver Ambassadors and gourmet food and wines throughout the day.
The winner will be drawn at random and announced live on a special Regent webinar on 8 May.
Paul Beale, VP of Sales UK for Regent Seven Seas Cruises said, “We are incredibly excited about this partnership and what it will mean for our valued travel partners. Bringing both of these iconic luxury brands together will showcase cruise to a whole new affluent audience.”
Regent guests can also win a 10-night, all-inclusive, ultra-luxury European cruise on board the new Seven Seas Grandeur, preceded by an Aston Martin Aramco VIP race experience in Imola, Italy.
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Learn more about : Regent Seven Seas Cruises ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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