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Regulator cracks down on ‘manipulative’ travel influencers
Australia’s Competition and Consumer Commission (ACCC) is going after travel influencers who it says are misleading followers.
The ACCC says it received 150 consumer tip-offs citing over 100 influencers who are accused of ‘manipulative marketing.’
Travel influencers are not being transparent by not highlighting posts as sponsored and paid for by a supplier.
The ACCC wants to stamp out misleading endorsements by travel influencers.
The regulator has been targeting creators on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch.
It also may penalise specific advertisers and brands knowingly involved in deceiving consumers.
“The number of tip-offs reflects the manipulative marketing techniques on social media, designed to exploit consumers,” said ACCC Gina Cass-Gottlieb
“Commercial arrangements need to be disclosed when influencers recommend a product.”
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