United Kingdom
United States
Asia Pacific
Regulator cracks down on ‘manipulative’ travel influencers
Australia’s Competition and Consumer Commission (ACCC) is going after travel influencers who it says are misleading followers.
The ACCC says it received 150 consumer tip-offs citing over 100 influencers who are accused of ‘manipulative marketing.’
Travel influencers are not being transparent by not highlighting posts as sponsored and paid for by a supplier.
The ACCC wants to stamp out misleading endorsements by travel influencers.
The regulator has been targeting creators on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch.
It also may penalise specific advertisers and brands knowingly involved in deceiving consumers.
“The number of tip-offs reflects the manipulative marketing techniques on social media, designed to exploit consumers,” said ACCC Gina Cass-Gottlieb
“Commercial arrangements need to be disclosed when influencers recommend a product.”
Related News Stories:
Ray Monty
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled