Report highlights economic clout of travellers with disabilities
The tourism industry is being urged to recognise the economic importance of catering for travellers with disabilities or health conditions.
VisitEngland has issued a report showing that almost £2bn was generated for the English domestic visitor economy in 2009 by overnight trips made by people who either have or are accompanied by someone with a health condition or impairment.
Over 11 million such trips were made last year, equating to 11% of the total volume of domestic overnight tourism in England.
VisitEngland said trips by this group tend to be longer than average and as a result their spend per trip is higher.
“Tourism businesses should view accessibility in its broadest sense, as fundamentally it is about understanding and catering for the individual needs of all visitors and in doing so providing a high quality and memorable experience which in turn will generate repeat bookings and visitor loyalty,†said James Berresford, VisitEngland chief executive.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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