United Kingdom
United States
Asia Pacific
Report: Hotel industry won’t recover until 2023
Hospitality analytics firm STR thinks a full recovery in US hotel revenue is still years away.
A report by STR and Tourism Economics projects 2023 to 2024 before the industry gets back to pre-pandemic levels.
Demand will recover possibly by 2023 but revenues will lag.
They expect average occupancy rates to be no more than 40% by the year-end and about 52% in 2021.
This is a slight downgrade from STR’s forecast in June.
That will allow hotels to operate ‘at a relatively normal level’ about one year from now, said Tourism Economics President Adam Sacks.
He expects stronger growth will become apparent in the second half of next year, as the business travel market recovers.
"After the great financial crisis, it took two years to get back to peak levels of demand," Sacks said during a presentation at STR’s 2020 Hotel Data Conference.
"Even with a slight improvement in ADR projections through 2021, pricing confidence will lag an eventual rise in occupancy. As a result, the $32 billion gain we forecast for room revenue from 2020 to 2021 will push the industry to a level that is still 32.5% lower than 2019," said Amanda Hite, STR president.
A recent report by trade group American Hotel & Lodging Association says hotels are struggling to bring back furloughed workers as an expected steady recovery fizzled out when Covid-19 cases spiked across several states in the past few weeks.
Hotels have been pushing for further relief funds to help them through the crisis.
Written by Ray Montgomery, US editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’