United Kingdom
United States
Asia Pacific
Riviera Travel appoints new head of brand
Riviera Travel has appointed Katy Potten as its first head of brand, campaigns and PR, effective immediately.
Katy will have overall responsibility for Riviera’s brand and campaigns strategy and will oversee marketing planning, campaign and product launches, as well as content production.
She will report to Sarah Fowler, marketing director.
Katy was most recently head of brand and acquisition at Travelopia and has previously held roles at Merlin Entertainment, easyJet and TUI.
Sarah Fowler said: “We’re delighted to welcome Katy to the team as we look to supercharge our campaigns and grow brand awareness.”
We’ve seen huge demand for our cruise and escorted tour programmes, and with Katy’s expertise and experience, we’re eager to see how we can take things to the next level.”
Potten added: “I’m thrilled to be joining Riviera at what is an exciting time in the cruise and escorted touring space. we look to capitalise on future opportunities.”
Related News Stories: Riviera Travel appoints new head of brand Carnival introduces new Bahamas sailings from Florida ports for ... British Airways suspends more US flights Partner News - TravelMole Icelandair signs codeshares with Air Greenland, Atlantic Airways Carnival Cruise Line - TravelMole Shearings unveils rebrand P&O Cruises - TravelMole
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations