Royal Caribbean, Ctrip to establish Chinese cruise brand - TravelMole


Royal Caribbean, Ctrip to establish Chinese cruise brand

Saturday, 23 Nov, 2014 0

Royal Caribbean Cruises has unveiled more plans in its proposed tie-up with Shanghai based Ctrip.com as it looks to exploit the fast growing Chinese cruise market.

RCCL and Ctrip will form a joint venture to be named SkySea Cruises.

Royal Caribbean and Ctrip will each own 35 percent of the new venture with the remaining shareholding controlled by SkySea management and a private equity fund.

"We look forward to working with Ctrip, a Chinese travel leader, to build a national cruise line for China," said RCCL Chairman and CEO Richard D. Fain.

"SkySea Cruises represents an important strategic milestone in our expansion efforts in the Chinese market."

Through its online travel agency, Ctrip has approximately 10% share of the Chinese cruise market.

RCCL said it could begin operations some time in 2015 and sales and marketing for the new company is already underway.

Next April, Ctrip will assume ownership of RCCL’s Celebrity Century after a sale was agreed in September, and at the time both parties said they may expand a working relationship.

Royal Caribbean’s new ship Quantum of the Seas will sail out of Shanghai from April.



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari