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Sabre offers shop and compare solution
LOS ANGELES – Sabre Travel Network has unveiled its next merchandising solution by demonstrating Attribute Based Shopping at the PhoCusWright Conference Travel Innovation Summit in Los Angeles.
Sabre’s Attribute Based Shopping aims to help travel agents and consumers navigate the plethora of available travel content, as airlines continue to bundle and unbundle their product and service offerings.
Sabre’s Attribute Based Shopping will be available to the marketplace in 2009.
“Greg Webb, chief marketing officer for Sabre said Attribute Based Shopping would make it easier for the shopper to identify and select the best travel options, “fully considering the optional charges that are increasingly in vogue in the marketplaceâ€.
Sabre’s Attribute Based Shopping allows airlines the ability to fully differentiate their product and service offerings to travel agents and consumers.
Sabre said Attribute Based Shopping takes agents and consumers beyond the standard screen showing various airfare options, with the ability to include or exclude certain product or service attributes, varying the total price accordingly.
“For example, the information provided on Sabre’s Attribute Based Shopping screen will allow the shopper to include additional optional charges, if applicable, for products and services such as seat selection, baggage charges, lounge access, trip insurance, and onboard meals, among other features.”
After selecting the desired service and product options, Sabre said agents and consumers can then make a quick fare comparison of flights from a single supplier or comparatively across airlines, as they wish.
“We believe Sabre’s Attribute Based Shopping will make the travel shopping experience more efficient for agencies and travellers, while providing airlines the opportunity to differentiate, showcasing their value through product and service options,†Webb said.
Ian Jarrett
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