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Sabre shines ‘Spotlight’ on hotels
Sabre Travel Network’s new Hotel Spotlight program is aimed at giving connecting travel agencies better hotel rates while also helping hoteliers increase bookings through the GDS hotel availability display, according to the company.
Hotels participating in the program pay for prominent positions generally found at or near the top of the GDS hotel availability display. Sabre connected agents benefit from the program’s requirement that participating hotels provide Sabre Travel Network with access to all rates, including Web rates.
“The GDS is a principal booking channel for our brand,” said Scott Farrell, corporate director of Distribution, Fairmont Hotels & Resorts.” He added:
“The added benefits of the Hotel Spotlight program enable us to further enhance our visibility with agents, one of our key constituents, while also enabling them with a consistent Fairmont booking experience regardless of how or where they reserve their room.”
Although additional hotel rates are available to agents through the program, there is no disruption or change to the standard practice of shopping and booking hotels, according to Sabre.
Said John Stow, president of Sabre Travel Network:
“Market research associated with the development of this program indicates that premium placement on the hotel availability display will increase property bookings for hoteliers. And complete content gained from participating hotels will enable agents to easily offer Web rates for these properties to their customers.
Implementation of the program will be phased, according to Sabre. A later phase is designed to let travel agents easily identify and search for participating properties.
Report by David Wilkening
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