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Saga targets upmarket clients
Over-50s holiday group Saga is planning to attract more upmarket clients with the launch of its ‘Ultimate Retreats’ programme.
The collection of holidays has been put together by recently-appointed head of luxury products and great journeys, Stuart Douglass-Lee. He said he hoped the upmarket products would change the perception of Saga.
“We’re not a sexy brand but with this we are injecting a bit of sex into it. We have a financial services division and people are happy to ensure their house with us, but some people don’t want to go on holiday with Saga because up until now we haven’t had the product for them.”
The trips are mainly focused on the Indian ocean, Arabian Gulf and the Red Sea. Options include hotels with spa treatments and nature tours. A week in Mauritius costs from £1,630 to £3,099, while a week at the Banyan Tree on the Seychelles’ island of Mahe ranges from £2,675 to £4,116.
Saga has also introduced door to door chauffeur- driven transfers to UK airports as well as private car, speedboat or even seaplane transfers at the destination.
Meanwhile, Saga has launched ‘Classic Journeys’, aimed at over-21s, which includes round-the-world trips and river cruises. The company also claims to be the only operator to offer a cruise on a Russian ice-breaking ship to the north pole. The 16-day trip costs from £3596 to £5915.
Report by Lucy Morton
Jeremy Skidmore
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