Saint Lucia tourism enjoyed a banner year in 2024.
The Saint Lucia Tourism Authority (SLTA) released full year tourism figures showing a growing and thriving year for visitor numbers.
Stayover arrivals were up 14% at over 435,000 visitors.
The destination experienced increases in all sectors, with cruise ship calls up 18% and yachting arrivals up 7% compared to 2023.
The UK market closed 2024 with December figures up 11% year on year.
Overall, UK visitor numbers increased by 4%.
The largest source market for Saint Lucia is the US at just over half of the market share.
It also grew 20% on 2023.
The UK is second in volume but Brits stay the longest with an average duration of 10 nights.
The third largest market is the wider Caribbean region which saw visitor arrival growth of 17% in 2024.
Traditionally a winter sun destination, the SLTA has been working to position the island as a year-round destination with a thriving events programme.
Patricia Charlery-Leon, SLTA Director for UK & Europe said “It’s been another challenging year economically for the UK but we know how important holidays are.”
Working closely with our partners, we are so delighted with the increase as it shows confidence in the product.”
This year sees the return of the Saint Lucia Jazz & Arts Festival in May and Lucian Carnival in July.
The UK and Ireland trade engagement programme continues with Saint Lucia Expert (SLEx), agent webinars, dedicated events and a range of fam trips.
The SLTA’s Showcase week runs from 15 September 2025.
