United Kingdom
United States
Asia Pacific
Samoa Tourism Authority taps Hotelbeds to help kick start tourism recovery
Samoa Tourism Authority has teamed up with bedbank Hotelbeds, which will help drive inbound tourism to the Pacific island.
The collaboration will focus on the Australia and New Zealand markets, while long-haul, international travel restrictions remain in place.
It will focus on introducing Samoa as a tourist destination to travel trade buyers in Australasia, highlighting the Pacific island’s best attractions and adventure travel options.
The campaign, which runs from the end of May to September, will appear in Hotelbeds’ two main distribution channels, Bedsonline, targeting retail travel agencies, and Hotelbeds, focused on wholesale distribution.
As part of the agreement, Hotelbeds’ sourcing team in the region plan to contract more hotels in Samoa and negotiate exclusive rates to support the campaign which will then be accessible to the companies’ network of buyers in Australia, New Zealand and beyond.
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, commented: "We are very pleased to finally be able to launch this partnership with the Samoa Tourism Authority that was initiated in early 2020 but placed on hold due to Covid. We have remained in constant contact with Samoa throughout the pandemic and we are happy that conditions are now right to be able to help them fuel their recovery efforts."
Fa’amatuainu Lenata’I Suifua, Chief Executive Officer for Samoa Tourism Authority, said: "Samoa Tourism Authority is delighted to enter into a partnership with Hotelbeds. This has been a strategic decision for us as we believe there will be a huge demand for international travel when borders are eased."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike