Saudi rolls out new international tourism campaign

Wednesday, 28 Aug, 2024 0

Saudi’s national tourism brand ‘Saudi, Welcome to Arabia’ unveiled its new international campaign, “This Land is Calling”.

Launching across the UK, France, Italy, Germany, and the US, “This Land is Calling” is anchored in insights from visitors to Saudi.

It follows a female protagonist taking a Saudi tourism journey across the country.

The campaign pays homage to the Saudi landscape, its mystical sites, and modern traditions.

Footage highlights rolling dunes, snow-covered mountains and the reefs of the Red Sea.

“This Land is Calling” is not just about Saudi tourism heritage, but also its rapid transformation into a dynamic destination.

The film captures glimpses of the iconic UNESCO World Heritage Sites of Diriyah, Hegra and Al Balad.

The campaign was brought to life in partnership with creative agency BETC.

The campaign aims to reach audiences through a multiplatform approach over the course of the next several months.

Ahmed Al Khateeb, Minister of Tourism, says: “We are thrilled to invite the world to uncover the vibrant evolution of Saudi.”

“Our goal is to highlight The Kingdom’s innovative spirit, cultural richness, and stunning landscapes.”

Saudi’s comprehensive line-up of year-round events includes AlUla’s Season & festivals, Jeddah Al Balad’s heritage and cultural attractions, SoundStorm MDL Beast, the Saudi Arabian F1 Grand Prix, Dakar Rally and Saudi Cup.

All the sites in the film can be booked, with visitors able to create their own itinerary via www.visitsaudi.com.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

NSW, Australia Welcome to New South Wales – a place to feel free, feel alive, feel new. As the official...

The superpower in bed banks for 30 years We are an award-winning and trusted accommodation wholesaler since 1991. We are...

Consisting of the three Maritime provinces of New Brunswick, Nova Scotia, and Prince Edward Island as well as Newfoundland and...

Traveltek is the world-leading provider of online solutions for the travel trade, from consumer-facing websites to call centre applications. We...

Our Mission Ecommerce has transformative powers, and we believe everyone should be able to take part. But outdated solutions and...

AXA Assistance specializes in best-in-class cost containment, health and travel services. Over 60 years of experience combined with a US and...

Located in the Mediterranean and connecting Asia and European continents that are separated by the famous Bosphorus, Türkiye is a...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...

From the Tel Aviv beach scene to the shores of the Dead Sea, Israel layers diverse cultures, outdoor adventures, and...

Nium was founded on the mission to build the global payments infrastructure of tomorrow, today. With the onset of the on-demand...

Discover Sarawak Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity far...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

This is Jersey. An island shaped by the sea where some of the most astonishing tides in the world circle...

With long periods of Thailand’s History, according to evidences and studies, Sukhothai was the first kingdom of Thailand. At that time, an early Thai...