United Kingdom
United States
Asia Pacific
Saudi rolls out new international tourism campaign
Saudi’s national tourism brand ‘Saudi, Welcome to Arabia’ unveiled its new international campaign, “This Land is Calling”.
Launching across the UK, France, Italy, Germany, and the US, “This Land is Calling” is anchored in insights from visitors to Saudi.
It follows a female protagonist taking a Saudi tourism journey across the country.
The campaign pays homage to the Saudi landscape, its mystical sites, and modern traditions.
Footage highlights rolling dunes, snow-covered mountains and the reefs of the Red Sea.
“This Land is Calling” is not just about Saudi tourism heritage, but also its rapid transformation into a dynamic destination.
The film captures glimpses of the iconic UNESCO World Heritage Sites of Diriyah, Hegra and Al Balad.
The campaign was brought to life in partnership with creative agency BETC.
The campaign aims to reach audiences through a multiplatform approach over the course of the next several months.
Ahmed Al Khateeb, Minister of Tourism, says: “We are thrilled to invite the world to uncover the vibrant evolution of Saudi.”
“Our goal is to highlight The Kingdom’s innovative spirit, cultural richness, and stunning landscapes.”
Saudi’s comprehensive line-up of year-round events includes AlUla’s Season & festivals, Jeddah Al Balad’s heritage and cultural attractions, SoundStorm MDL Beast, the Saudi Arabian F1 Grand Prix, Dakar Rally and Saudi Cup.
All the sites in the film can be booked, with visitors able to create their own itinerary via www.visitsaudi.com.
Related News Stories: Visit Tampa Bay rolls out new branded craft beer Carnival Cruise Line rolls out September booking incentive American Airlines rolls out automated tags for mobility devices Newmarket Holidays rolls out TV ad campaign Turkish Airlines plans unlimited Wi-Fi fleetwide Pure Michigan – TravelMole New Visit Florida Keys CEO named Saudi Tourism Authority (STA) – TravelMole Unlock Exclusive Benefits, Reduced FAM Rates and More … Tourism Solomons launches new agent training program
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’