Saudi Tourism inks new trade partnerships at ITB Berlin

Monday, 10 Mar, 2024 0

Saudi tourism hailed a successful showing at ITB Berlin and secured over a dozen major new trade partnerships.

It also celebrated the milestone of welcoming over 100 million tourists in 2023.

The Saudi Tourism Authority (STA) secured more than 14 agreements, including major partnerships with Trip.com Group, Flynas and Eurowings.

It has also inked new collaboration with Visit Bahrain, Visit Oman and Qatar Tourism.

Minister of Tourism Ahmed Aqeel Al-Khatib said: “The 2024 Saudi pavilion showcased the bright future of tourism in our country.”

“Our participation in ITB has strengthened relationships and cooperation with key international partners.”

During ITB, STA and Trip.com Group unveiled a major partnership aimed at attracting 350,000 additional tourists to Saudi over the next year. This is STA’s largest global partnership to date.

STA joined forces with Flynas to launch a campaign aimed at boosting international visits to Saudi. The partnership will see a new Flynas route between Jeddah and Berlin launching from 1 September 2024, with three flights per.

In another agreement between Germany and Saudi, the Saudi Air Connectivity Program and Eurowings signed an agreement to launch two direct routes connecting Cologne and Berlin to Jeddah, with the goal of beginning operations in October 2024.

STA announced further partnerships with Visit Bahrain, Visit Oman, and Qatar Tourism which will see new promotional campaigns designed to attract new international tourists.

The Saudi Tourism Authority has a large delegation of more than 55 representatives at ITB Berlin.

Over the course of the event, more than 14,000 people interacted with the Saudi stand. it said.

Learn more about : Saudi Tourism Authority (STA) ( Asia Pecific )

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

We’re the number one choice for travelers to the Greek Islands and Eastern Mediterranean – a fact we love to...

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...

SOUTH AUSTRALIA. FOR THOSE WHO WANT A LITTLE MORE. South Australia. It’s a beautiful place. A place for the restless,...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941,...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of...

Take your clients’ vacation to the next level at Universal Orlando Resort™. With three amazing theme parks – Universal Studios...

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston....

We make travel accessible for everyone We believe everyone should be free to experience the world. For us, there’s no...

In 2024, The Red Sea will be ready to welcome 300,000 guests in line with the completion of 16 hotels...

Traveltek is the world-leading provider of online solutions for the travel trade, from consumer-facing websites to call centre applications. We...

Nium was founded on the mission to build the global payments infrastructure of tomorrow, today. With the onset of the on-demand...

Some describe it as a natural playground. Some say, it’s simply unique as it offers a great array of travel...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA...