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Saudia introduces new brand refresh
Flag carrier Saudia has unveiled a new brand identity and livery.
It is in line with Saudi Arabia’s Vision 2030 to boost tourism and air links.
The rebrand is the start of a new era for the Saudi Arabia airline with a strong digital tech focus to improve the customer experience.
The new brand colour identity is green, blue, and sand.
In parallel to the rebrand, Saudia has also undertaken a big digital transformation.
It has an Artificial Intelligence virtual assistant, named “SAUDIA”, which isone of the first of its kind in the region.
This will enable guests to complete the entire transaction through the VA by the end of the year
Ibrahim Al-Omar, Director General, said: “We are experiencing a new era and a very exciting time for Saudia. Our airline has evolved from a Douglas DC-3 in 1945, to a 140-aircraft modern fleet.”
Saudia now serves s over 100 destinations.
“The name and logo of Saudia are integral parts of the Kingdom’s aviation history,” he added.
Saudi Arabia’s Vision 2030 includes specific targets of the National Aviation Strategy.
It aims to turn Saudi Arabia into a leader by enhancing the customer experience and working towards a more sustainable future.
Learn more about : Saudia ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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