Save on CSI Media?s Travel Marketing Services at the Travel Technology Show - TravelMole


Save on CSI Media?s Travel Marketing Services at the Travel Technology Show

Thursday, 08 Feb, 2007 0

CSI Media are showcasing their bespoke online marketing solutions and services at this year?s Travel Technology Show (Stand B49) at Earls Court 2, London on 13th and 14th February.

CSI Media offer a wide range of travel related marketing services including:

? Email marketing via their own eShoutz email marketing suite
? Pay-per-click marketing (PPC)
? Search engine optimisation (SEO)
? Brand creation and consultation
? Design services ? banners, emails, print, logos
? Affiliate marketing technology
? Creative design

Why CSI Media are travel marketing experts?
In the past few years the travel industry has formed such a close relationship with the internet that today?s travel websites have become the equivalent of a traditional high street travel shop window. The travel industry has adapted to the internet business model very quickly and is now reaping the returns.

CSI Media have focused their marketing expertise on the online travel sector and have become specialists in the area. Craig Stone ? CSI Media?s Marketing Director said:
?Our ongoing success can be put down to our marketing team?s close relationship with our in-house development team. The combination of understanding our clients? travel technology needs and their online marketing requirements, allows us to maximize return from our online marketing activities, whilst dovetailing the clients marketing mix with our travel technology portfolio.?

CSI Media offer a multi-channel marketing mix across a number of networks, their account managers assess the clients? products and services in order to obtain the best return on investment (ROI). CSI Media?s marketing team offer targeted, local, national and international marketing that can also be personalised to the user or aimed at a well defined customer base. CSI Media marketing team also focus on profiling and tracking and work with their development team to integrate these vital components into clients? websites.

In essence, CSI Media work closely with their in-house development team and third party suppliers to help devise bespoke marketing solutions. So, whatever the client?s requirements, the team learn all about the company?s objectives in order to create the appropriate marketing strategy for each client.

Travel Technology show marketing offers from CSI Media
CSI Media will be promoting a number of offers and incentives for those wishing to sign up at the Travel Technology show, these include:

? Banner advertising discounts
? eShoutz email marketing subscription discounts
? Free search engine optimization consultations
? Pay per click management discounts
? Offers on email templates and bespoke design

More about email marketing via CSI Media?s eShoutz
eShoutz enables the creation and personalisation of email campaigns, mass emails newsletters and sales promotions.

eShoutz key features:

? no downloads or software installation
? allows management of multiple email lists
? enables data to be obtained and imported from databases, CSV, XML and other file formats
? offers group management facilities to organize your campaigns and lists
? offer extended personalisation options and advanced use of custom fields
? offers the ability to embed dynamic data into your newsletters and campaigns using technology such as RSS and XML
? offers form addition, advanced confirmation and validation tools, along with mailing list cleaning
? provides spam checking tools to analyse your campaigns before they are sent
? gives you the ability to send HTML, SMS and plain text messages for your campaigns
? processes and handles unsubscribed and bounced emails automatically
? send email campaigns automatically or schedule the time of send
? offers advanced reporting, tracking and return on Investment (ROI) facilities. Reports can be exported to CSV format and include delivery and read status of each email. You can track the success of each email beyond views and clicks to cover sales, enquiries and much more?

For more information on CSI Media?s marketing solutions and services please contact:

Craig Stone ? Marketing Operations Director
Tel: 0870 161 1226
Email: [email protected]

Rachel Ikin ? Marketing Executive
Tel: 0870 161 1226
Email: [email protected]



 


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