Scoot introduces Asia’s first flight booking chatbot

Saturday, 27 Jul, 2018 0

Budget carrier Scoot has launched the first airline chatbot in Asia capable of handling transactions.

It recently unveiled MARVIE (the Most Awesome and Resourceful Virtual Intern Ever) via the airline’s Facebook account.

It works on Facebook Messenger and offers a full customer service akin to a call centre enquiry.

MARVIE can assist in searching for flights, it displays fares and availability, and can make flight bookings with credit card payments.

Since a soft launch in eraly July it has served an average of 50 customers a day and successfully resolved 37.5% of the queries that come through Facebook.

This rate is expected to rise over time as it is in constant learning mode and will improve as more customers interact with the chatbot.

The official launch coincided with the first anniversary of Scoot’s merger with Tigerair.

"One year on from merging Tigerair into Scoot, Scoot has grown significantly and our network now spans 66 destinations across 18 countries/territories. In the meantime, we have also invested heavily in several initiatives to improve our digital capabilities and the customer experience. M.A.R.V.I.E. is one of the first of Scoot’s efforts towards this goal," said Scoot’s chief commercial officer, Vinod Kannan.

Going forward, Scoot says MARVIE will be able to accept promo codes as payment, help customers make changes to their itineraries, and sell ancillary products.

There are also plans to make MARVIE conversant in more languages and become available on the Scoot website and other platforms.

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Discover Sarawak Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity far...

This is Jersey. An island shaped by the sea where some of the most astonishing tides in the world circle...

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...

Why Avalon Waterways: Happiness flows on an Avalon river cruise. From Asia to South America and Europe to the Nile,...

The Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) is one of several dozen national tourism organisations operating in the...

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experiences by providing information, resources and trip planning tools...

Palladium Hotel Group is a renowned Spanish hotel chain that first emerged towards the end of the 1960s. Currently present...

The superpower in bed banks for 30 years We are an award-winning and trusted accommodation wholesaler since 1991. We are...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities,...

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business,...

The Paris 2024 Organising Committee for the Olympic and Paralympic Games is responsible for planning, organising, financing and delivering the...

The city has been the vibrant heart of Japan for over 400 years, and is a crossroads where tradition meets...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA...