United Kingdom
United States
Asia Pacific
SCVB Gears Up for Official Launch of an Asia Pacific First
The Sydney Convention and Visitors Bureau (SCVB) is preparing for the official launch of its exciting new Sydney Conference Card, following strong response to its pilot program.
A first for the Asia Pacific region, the Sydney Conference Card is designed to help the city’s businesses boost their business-event related sales, while giving business event visitors a 10% discount at restaurants, retail stores, major attractions and other tourism ventures.
Fifty of Sydney’s leading tourism businesses are presently participating in a four-month pilot program for the joint rewards and discount card, involving more than 14,000 delegates attending business events in Sydney between March and June.
With the pilot program already registering excellent results, the SCVB is now recruiting 100 other businesses for the official July launch of the program.
SCVB Managing Director Jon Hutchison said that the trial card had been issued to delegates at a range of prominent international events including last month’s 2500-delegate International Federation of Societies for Surgery of the Hand & International Federation of Societies of Hand Therapists.
He added that it would also be provided to attendees at upcoming events including this month’s XVIII World Congress of the WAS – 1st World Congress for Sexual Health, and the Australian Events Expo in May.
He said, “The initial response has been very good with participants using the card across a range of areas from dining to attractions and general shopping, so clearly it’s hitting the mark.”
Developed in partnership with Smartvisit Solutions, the Sydney Conference Card uses the latest technology, enabling participants to track its effectiveness with daily reports available online as well as quarterly snapshots summarising overall delegate spending patterns.
For more information on the card contact Strategic Alliances on 9331 4045 or email [email protected]
Report by The Mole
John Alwyn-Jones
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel