Seabourn HQ moving to Seattle

Thursday, 11 Jan, 2011 0

In an apparent move to save money, Seabourn is moving its headquarters from Miami to Seattle.

Seattle is already home to the company’s Holland America Line brand. Carnival said the two lines’ would maintain independent brand management teams at their joint headquarters, but would share resources, including a “unified sales force and state of the art technology platforms.”

The move will lead to an annual savings worth up to US$25 million, said Micky Arison, chairman and chief executive officer of Carnival Corporation.

Seabourn President Pam Conover, who was also was president of Cunard, will continue to remain as president during the transition period, but had “chosen not to move to Seattle at this time,” Carnival said. She will remain a “special advisor.”

Carnival veteran Richard Meadows will become president of Seabourn and hold on to his current job as Holland America Line’s executive vice president of marketing, sales and guest programs.

“Seabourn is a tiny but important division of Carnival because of its reputation as a luxury brand. It has just five small ships called “yachts” by the brand — the largest with maximum capacity of 450 passengers — with a sixth coming online in June,” said the Miami Herald.

Holland America, by comparison, has 15 mid-size ships that sail with more than 1,000 and on some ships about 2,000 passengers.

This isn’t the first time Seabourn has moved its headquarters. In 1998, the company merged with Cunard Line and moved from San Francisco to Miami. That move occurred under Larry Pimentel, who was named president and CEO of the combined lines at the time. Pimentel, who is now president and CEO of Azamara Club Cruises, said the process of consolidating and moving a company is done for many reasons.

Seabourn’s luxury cruise fleet currently includes Seabourn Pride, Seabourn Spirit, Seabourn Legend, Seabourn Odyssey and Seabourn Sojourn.

By David Wilkening

David

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