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Seabourn Odyssey changing how cruises are sold
The initial success of Seabourn Odyssey leads some observers to call it a “game changer” that will have a major impact on how the industry is sold — mainly by aiming at younger, more affluent, first-time cruisers rather than traditional older passengers.
“From the very beginning, we designed our new class of yachts to appeal to a young, sophisticated traveler,” said Pamela Conover, Seabourn’s president and CEO.
She added: “We took the personalized service and attention to detail that Seabourn has always offered, and added features and amenities that younger guests appreciate.”
Seabourn’s first voyage from Venice earlier this year was sold out. But Odyssey says it was different because the 450-guest vessel carried 40 percent of first-time cruisers. And guests averaged ten percent younger than the line’s long-time older following.
Odyssey says its success in booking cruises is due to its appeal to new upscale travelers who want expansive outdoor dining venues; state-of-the-art gyms; extensive spa facilities; complimentary water sports; and a relaxed atmosphere created by open-seating dining.
“And there are savvy touches that delight a hip, worldly crowd, such as the avant-garde tasting menus served in the intimate Restaurant 2, the pizza oven and gelateria by the pool, and the European-style coffee bar in the comfy confines of Seabourn Square,” says a company press release.
Another feature that attracts younger travelers is Odyssey’s ability to visit smaller ports such as Kotor in Montenegro or the Greek isle of Khyos that are undiscovered and off the usual tourist track.
Knowledgeable cruise commentators have praised the new ship as “the pinnacle of innovation,” according to Ralph Grizzle, publisher of the online blog “The Avid Cruiser.”
The Odyssey is only the first of three ships. Seabourn Sojourn is already in the fitting-out stages at the T. Mariotti shipyard in Genoa, Italy, being prepared for a June 2010 debut at Greenwich, England, and a maiden season in Scandinavia and the Baltic. A third new yacht, yet to be named, will debut in 2011.
Discount prices under the Yachting Collection Savings Plan are up to two-thirds off on cruises through 2010.
By David Wilkening
David
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