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‘Sell premium:’ Thailand encourages dual pricing
Thailand’s hotels and businesses are being asked not to continue offering discounted rates to foreign visitors.
They are being urged by government officials to ‘sell premium.’
Government spokesperson Traisuree Taisaranakul advocated a dual pricing system for hotels by ending Covid-era discounts for foreign visitors but allowing it for domestic guests.
“This is to maintain our standards of rates and services for foreign tourists, which affects the perception of country’s tourism brand,” Traisuree said.
“Rates that have been reduced during Covid-19 will be maintained for Thais to sustain the momentum of domestic tourism.”
Hotels have continued to offer big discounts to lure more visitors as occupancy rates are still relatively low.
According to Traisuree, the tourism ministry and the Tourism Authority of Thailand ar expected discuss the matter with the Hotel Association of Thailand.
Deputy Prime Minister Anutin Charnvirakul said: “We cannot let people stay because of its low cost.”
“Hold your ground and sell premium. The more expensive, the more customers you will get”.
“We cannot let people come to Thailand and say because it’s cheap.”
Thailand targets 10 million foreign arrivals in 2022.
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