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Selling upscale Seabourn
The typical cruiser on Seabourn Cruise Line may be affluent, but it’s very possible he or she has not taken this type of trip before.
“A lot of affluent travelers who have stayed at the top resorts and flown first class may think of big cruise ships as impersonal places where they have to stand in line,” Bruce Good told TravelMole.
But on Seabourn’s luxury ships the personnel-guest ratio is almost one-to-one, added Mr Good, the company’s director of public relations.
Mr Good wants agents to know that because they still sell 98.6% of Seabourn Cruises, which typically are very high end costing several thousand dollars.
“A key here is that agents who take the trouble to find out about us can make a lot more money because of our higher tickets prices,” he said.
Commissions can go higher than 10%, he added.
The line is now offering a week-long cruise for $2495, or 50% off, for a limited number of people who stipulate they will take either a window or balcony view without insisting on one of the options.
Seabourn’s luxury touches include complimentary bar service of fine wine and spirits throughout the ship, complimentary massage moments and such unusual entertainment options as “Movies Under the Stars” on deck.
Seabourn also provides complimentary shoreside experiences that use local expertise, elaborate spa programs and personal valet luggage shipping services.
Report by David Wilkening
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