United Kingdom
United States
Asia Pacific
Seminar highlights problem with mobile specific websites
It’s all very well getting a mobile specific website, but how do your customers find it?
That was the question posed by Mobile Commerce CEO Steve Page who demonstrated to a WTM audience at EyeforTravel’s Mobile Technology in Travel seminar just how difficult Google made it to access British Airways’ mobile website.
Doing a live Google search for BA on his phone, he showed how BA’s regular site came up, which had poor useability for mobile users, and how its mobile site was actually listed lower than Bmi’s site.
Page said: “The problem, once you have managed to get yourself a site geared to mobiles, is getting your site discovered.
“We know that web users on mobiles tend to use a search tool like Google or Yahoo to find what they want rather than going direct to the website they need so it’s incredibly important that people are properly directed to your site once they have searched.
“Right now that’s not happening.â€
Currently there are 40 million searches made per month on mobile handsets in the UK.
by Dinah Hatch
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak