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SIA and Virgin join hands
Singapore Airlines and Virgin Australia have signed an agreement which will enable them to establish a long-term alliance.
Under the agreement, which is subject to Australian Competition and Consumer Commission (ACCC) approval, the two airlines plan to code share on each other’s international and domestic flights; integrate their frequent flyer programmes and co-ordinate schedules between Singapore and Australia and beyond.
The two airlines will also develop joint sales, marketing and distribution activities.
The SIA-Virgin alliance will connect Singapore Airlines’ international network with Virgin Australia’s Australian and Pacific destinations.
Virgin has already formed joint venture arrangements with Middle Eastern airline Etihad, US carrier Delta and Air New Zealand.
Singapore Airlines owns 49% of British airline Virgin Atlantic. The remainder is held by Sir Richard Branson’s Virgin Group, which is the largest shareholder in Virgin Australia.
By TravelMole Asia
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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