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Silk Road meeting calls for sustainable tourism marketing strategy
Almaty Manifesto called for branding, cooperation, legislation, awareness and opportunities
50 participants from Silk Road countries were at a special sustainable tourism meeting held in Almaty – Kazakhstan .
Participants came from Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan, and included experts, representatives and officers in the field of heritage management, sustainable tourism, national parks, along with representatives of the National Commissions for UNESCO, UNESCO, UNDP, UNTWO and international resource persons from China and Australia.
The participants of the Central Asia sub-regional meeting supported the idea of Sustainable Tourism for development along the Silk Roads. The Meeting was adopted the Almaty Manifesto, which addresses a number of issues related to Sustainable Tourism and Sustainable Development. The participants agreed on the following:
- Call on national government to strengthen legislation that would preserve and safeguard heritage and facilitate cross-border heritage tourism;
- Guarantee a balanced approach between safeguarding, conservation and promotion of cultural and natural heritage, and to ensure that visitors do not degrade or damage this heritage, but significantly contribute to the conservation and development of this heritage to the benefit of the local communities;
- Recognize the need for wide awareness raising and capacity-building amongst administrative local bodies at all levels and in all sectors;
- Recognize the needs for wide awareness raising amongst population, especially young people, about this common heritage;
- Strengthen new opportunities for State, public and private sector partnerships as well as inter-organization agencies coordination, in particular to promote heritage sites as part of the Silk Roads Heritage corridors.
- Strengthen coordination and cooperation among the countries of Central Asia, as well as other Silk Roads countries on the promotion of the Silk Roads heritage tourism using the existing platforms of UNESCO and UNWTO.
Valere Tjolle
@ValereTjolle
Valere
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