Silversea Cruises says it has enhanced its support to travel agents with a new Online Direct Mail Imprint Program.
The new feature available at the line’s Web site allows agents to customize and send direct-mail pieces with the click of a mouse.
The online program was conceived to make it as easy as possible for cruise sellers to reach luxury clients through effective direct-mail initiatives, said David Morris, the cruise line’s senior vice president, North America sales. He added:
“In fact, we’ll even take care of getting the customized promotional pieces to the post office, is requested.”
“This new program is available to all agents, but we think it will be an especially useful tool for the growing number of home-based agents, allowing them to leverage the latest technology to market and expand the Silversea business,” he said.
Report by David Wilkening
