United Kingdom
United States
Asia Pacific
Singapore rolls out global MICE campaign
The Singapore Tourism Board (STB) has launched a new global marketing campaign showcasing the ‘World’s Best MICE City.’
The campaign invites Meetings, Incentives, Conventions and Exhibitions (MICE) event planners to take a fresh look at Singapore as a MICE event destination.
It marks the first of six global campaigns that STB is rolling out in the coming years.
Yap Chin Siang, Deputy Chief Executive, Singapore Tourism Board, said, “Positioning Singapore as the World’s Best MICE City is integral to maintain a competitive edge.”
“This is critical as MICE event organisers and delegates seek destinations that deliver value and drive positive impact.”
“We remain committed to invest in new MICE products.”
STB’s global MICE campaign takes inspiration from businesses and events that are leading the charge in creating a positive impact.
Existing business events in Singapore include:
Singapore International Water Week (SIWW), held biennially
RehabWeek 2023 (24 – 28 September 2023)
World Congress of Anaesthesiologists 2024 (3 – 7 March 2024)
STB is developing a comprehensive legacy toolkit which will contain a clear framework for planning, executing and measuring the impact of an event.
For example, business partnerships forged in a meeting can drive increased community awareness of a health issue to improve quality of life.
It will also include case studies and information on the support that STB offers.
This is expected to be completed and launched by June 2024.
STB has also rolled out an enhanced Singapore MICE Advantage Programme (SMAP) to further lure MICE event organisers to Singapore.
This programme features discounts from new lifestyle and retail partners Mandai Wildlife Group and Design Orchard.
Privileges with existing partners have also been expanded to include shopping vouchers and complimentary experiences.
The World’s Best MICE City campaign is an extension of the Passion Made Possible destination brand.
The campaign will roll out progressively across key markets and regions including China, Europe, Germany, Indonesia, and the US.
It will include in-market trade engagements and MICE travel shows.
Related News Stories: British Lions roll out 2025 Australia Rugby tour packages Hawaiian Airlines debuts Starlink in-flight Wi-Fi – TravelMole Singapore Airlines revamps Premium Economy Qatar Airways – TravelMole Marriott – TravelMole Regent Seven Seas Cruises – TravelMole Audley Travel: Vietnam and Cambodia the top two-country destination Intrepid Travel – TravelMole Traveltek – TravelMole Tourism Australia – TravelMole
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors
Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal
Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President
Expedia TAAP incorporates AI for their 100,000 registered agents
Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals
MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity
BA flight attendant taken off duty after boozy altercation
Virgin Voyages cracks down on agents’ shady sales tactics
Ship crew member arrested after stabbing attack
Two dead, others missing after River Danube boat collision
Disney gets green light for a fifth Florida theme park