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Asia Pacific
Singapore Tourism Board appoints OGB as UK agency
Singapore Tourism Board (STB) has selected new PR and social media representation for the UK martlet.
One Green Bean was appointed for UK PR and social media, following an open request for proposal process.
OGB will lead the communications strategy and plan for both UK leisure and MICE audiences.
STB’s ‘Passion Made Possible’ brand and ‘City in Nature’ messaging will play an important role in all activity going forward.
One Green Bean aims to strengthen Singapore’s brand proposition.
STB Area Director for Northern & Southwestern Europe, Michael Rodriguez, said: “STB is looking forward to collaborating to continue strengthening Singapore’s brand.”
The multi-year contract took effect on 1 August 2023.
In addition to strategy and planning, it includes creative campaigning; broadcast and brand partnerships; media and influencer hosting.
One Green Bean’s MD, James Thomlinson said: “We are thrilled to be working with STB and to be promoting a country with such authentic and unique experiences.”
The STB account will be led by One Green Bean’s Head of PR, Lucy McKean, and will join the agency’s growing travel and tourism roster.
Other travel clients include Tourism Australia, TUI and Virgin Trains Ticketing.
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