Skiers rewarded for consuming less - TravelMole


Skiers rewarded for consuming less

Thursday, 01 Feb, 2019 0

A new travel brand claims it is set to disrupt the luxury ski market across Europe by rewarding customers for consuming less.

Lagom is a new venture created by the people behind Bramble Ski and Haute Montagne, which have an extensive portfolio of luxurious ski chalets.

Lagom’s unique pricing strategy means that guests will be rewarded with a more cost-effective luxury holiday when they decide to consume less during their stay.

Savings of up to £1,000 can be made when customers make more sustainable choices. 

Lagom will launch in Zermatt this October, before rolling out to resorts across Europe.

Zermatt is widely recognised as one of the world’s most sustainable ski resorts, with only electric cars being used throughout the town and a large proportion of the resorts energy coming from renewable sources.

Lagom is working closely with the tourist board and has committed to donate 1% of its total revenue towards local projects.

Customers will also be able to book a number of beautiful properties in Verbier.

In a statement, the company said: "Sustainability has become a huge priority within modern society, with over 70% of us in the UK (according to Forbes) now making more ethically minded decisions in day to day life.

"Following 2017’s global crackdown on plastic use, people are now looking to consume less in every aspect of their lives, including when travelling abroad."

 



 

profileimage

Lisa

Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari