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Skyscanner claims 54% Q1 traffic growth
Tuesday, 02 Apr, 2009
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European flight search engine Skyscanner has claimed a 54% rise in site traffic in the first quarter of the year.
The company did not reveal exact numbers to support the year on year percentage increase but said more than 50 million flight searches take place each month on site, with 65% of these from outside the UK.
Growth has been strong in the UK and Europe, but the company reported a “huge jump” in the US market, with end of quarter year on year figures at 160%.
The end of quarter growth figure for the rest of the world (beyond US and Europe) was 163%.
The company said its increased coverage of budget and scheduled flights around the world – with more than 600 airlines and around 600,000 routes now available – was leading to success internationally.
An objective of covering every commercial flight in the world is expected to be achieved in the next quarter, according to the company, which runs websites in 20 different languages.
CEO Gareth Williams said: "There was never any doubt that 2009 would be a tough year for the online travel industry, along with every other market sector.
"Despite the recession, people are very reluctant to sacrifice their holidays, perhaps because they feel the need to escape the gloom, which is understandable.
“But value is more important than ever. They are determined to find the very best deals possible and they are less keen on sites that charge commission, or sites which expect them to trawl through different dates and destinations one by one to find the best offers.”
by Phil Davies
Phil Davies
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