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Skyscanner launches new data analysis tool for DMOs
Skyscanner has rolled out a new solution within its Travel Insight Vision business intelligence tool aimed at helping destination marketing organisations (DMOs) better understand current international travel trends.
The Destination Trends module offers historical data and forward-looking information about inbound travel trends.
More than ever, DMOs need to be able to quickly identify opportunities to target potential visitors from new inbound markets at short notice.
The data within the tool can be leveraged to predict demand, evaluate changes to the inbound market mix at a country or city level.
Unlike other data sources which focus solely on historic data, Skyscanner’s solution allows tourism organisations to forecast traveller volumes, in order to attract specific audiences.
"It has never been more important for travel businesses to have access to reliable, trusted data to plan their recovery strategies. Traveller behaviour is not going to be the same as it was pre-pandemic," said Michael Docherty, Lead for Data Products at Skyscanner.
Travel Insight Vision is the latest offering in Skyscanner’s suite of Travel Insight products for the travel industry.
Over the past 18 months Skyscanner’s data solutions have supported over 600 partners with their recovery strategies.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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