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Slimmed down Virgin Australia kills off budget brand Tigerair

Wednesday, 5 August 20203 min read
Slimmed down Virgin Australia kills off budget brand Tigerair

Virgin Australia has outlined its new strategy under the new ownership of Bain Capital.

It is ditching the budget Tigerair Australia brand and will transition to an all-Boeing 737 fleet.

That means an end to long-haul flying in the short term.

It will offload ATR 72, Boeing 777, Airbus A330 and Airbus A320 aircraft.

The restructure will ‘help to re-establish Virgin Australia and bring strong competition for the traveller’, said CEO Paul Scurrah.

"Demand for domestic and short-haul international travel is likely to take at least three years to return to pre-Covid-19 levels, with the real chance it could be longer, which means as a business we must make changes to ensure the Virgin Australia Group is successful in this new world."

The airline said it will continue suspending flights to Los Angeles and Tokyo but hopes to restart some long-haul flights sometime in the future when demand picks up.

It sees a future for business travel, and plans to reopen its airport lounges when demand picks up.

The new changes mean the airline will have to downsize and said it will have to cut a third of its workforce.

That will lead to the loss of about 3.000 jobs.

By Ray Montgomery, Asia Pacific editor