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Social media round-up
Travel review site, TripAdvisor, has launched its redesigned website. Its first refresh in three years, the new-look emphasises the user-generated content of the 260 million monthly unique visitors and showcases the five bubble rating system. The homepage now features a rotating snippet review and photo from one of TripAdvisor’s users.
Budget airline Ryanair launched a new social media campaign this week encouraging consumers to suggest ways that the company can improve its customer service. Using the hashtag #TellMOL, customers are urged to aim their ideas at the airline’s infamous chief executive, Michael O’Leary. As part of the new campaign, Ryanair, which launched its official Twitter feed just a month ago, is also planning its first live Twitter chat with the controversial CEO to take place on Monday #GrillMOL. A brave and bold move by an airline famed for its boss’s outrageous comments.
Earlier this week British Gas’s #AskBG Twitter campaign backfired as the hashtag was flooded with angry social media users fed up with rising prices, profits and executives’ pay. You can follow the thread here and as a good comedian would say, timing is everything. Following its recent announcement that annual household energy bills would see a £120 increase, perhaps it should have waited a little longer before launching a social media question and answer session…
And finally…we all have them, the slightly cringe-worthy holiday snaps. This week, The Telegraph has cherry-picked some of the most embarrassing family holiday photos ever in a new online gallery. Just in case your Friday isn’t good enough, check this out and have a chuckle!
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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