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Social media round-up
Siren Communications rounds up this week’s social media news.
Facebook has begun the roll-out of its ‘featured stories’ (that’s ads to you and me) in newsfeeds. These paid-for stories from participating companies will pop up in the feeds of users if they, or their friends, have interacted with the brand in the past.
TUI’s distressed stock outlet Latedeals.co.uk is to revamp its website and SEO strategy ahead of its peak selling period from April. TUI snapped up the brand two years ago and it is the first time any significant changes to the site have been made. Late Deals generally shifts package holidays available less than eight weeks from departure.
Kuoni has taken brave steps in the advertising world after revealing plans to launch its new print campaign this month using Augmented Reality. Enhancing the average ad the new campaign will use image recognition technology from Aurasma, to give the readers access to additional content.
With a big year ahead VisitBritain has launched the latest phase of its ‘You’re Invited!’ marketing campaign, encouraging the Great British public to call upon friends and family to visit our fair isle. Top bods at the tourist body have high expectations for the campaign, hoping to drive four million visitors as a direct result over the next four years.
Google has released its 11th annual Zeitgeist review, looking back at "how the world searched in 2011". The video is worth a look, if only to reinforce how the web is a force for good, the moronic and the vacuous in equal measure.
Evian have just the thing for everyone in need of a detox, offering consumers the chance to win an Alpine experience in the heart of London. By applying through its Facebook page one lucky winner and six friends will receive a "one-off pure experience in a derelict container along the South Bank. Including fresh air from the Alps, a log fires, Lederhosen dancers, as well as a fleet of husky puppies!".
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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