The Hitwise US Travel Report for March showed the influence of spring break with MapQuest the no. 1 site, with almost a 12% market share, followed by Expedia and Yahoo!Maps at around 4%.
Travelocity was fourth and Southwest Airlines in fifth place.
“Spring break dominated March’s online travel activity with traffic to sites like the college spring break activity planning site SpringBreak.com increasing significantly in the rankings,” said Leeann Prescott, director of research. She added:
“Traffic to Web sites for Florida family destinations were on the rise: the market share of visits to Universal Orlando, Sea World and Wet ‘N Wild Orlando increased by more than 50% from February to March.”
Hitwise’s date is based on a sample of 10 million internet users.
Report by David Wilkening
