United Kingdom
United States
Asia Pacific
Spurs striker tapped to promote Korea tourism
The Korea Tourism Organisation has scored the services of Tottenham Hotspur striker Son Heung-min as honorary tourism ambassador.
‘Sonny’ will be the public face of KTO’s new promotional content to be released later this year which includes a creative video advertisement with the theme ‘This is my Korea, what’s yours?’.
The concept is to draw a comparison between the characteristics the star striker is famous for – such as being fast, passionate and fun-loving – with the characteristics of his home country, South Korea.
The video will be uploaded to the Korea Tourism Organisation social media channels alongside various promotional images and behind the scenes content
The KTO has high expectations for the partnership as tourism recovers, and hopes its new tourism ambassador will inspire more people to choose Korea for their next trip.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’