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St. Bart’s offers high-end hotels
Agent commissions may be below the standard rate at Wimco, but that balances out because of the expensive nature at such properties as St. Bart’s, says Jan Gordon, vice president of marketing and sales.
“A range of room rates doesn’t have a lot of meaning beucase it can from from $2,000 a week to $50,000 a week. St. Bart’s is famed for its very, very high level of luxury,” she said.
A 21-year-old company headquartered in Newport, Rhode Island, Wimco pays 7.5% commissions, she said. Wimco has other destinations, but it’s perhaps best known for St. Bart’s, where it represents a dozen properties.
St. Bart’s itself is a hilly island that requires a car to navigate. It’s perhaps best known for its gourmet cuisine.
The small island, only eight square miles, has about 56 dining establishments.
“It’s sophisticated but casual. Celebrities are a dime a dozen here, but everyone respects their privacy,” said Ms Gordon. Mick Jagger is among those seen here.
The allure of the island?
“Great dining, wonderful beaches. Guaranteed weather. A classy clientele. Great European service. And no chains. Most hotels are less than 12 rooms,” she said.
Those staying here have an immediate clear choice: stay on the beach or hillside.
The preferrred location: hillside because of the trade winds, suggests Ms Gordon.
Agents sometimes are reluctant to book because they are unfamiliar with the island’s accommodations, she said.
“But that’s where we come in. Our own agents have seen and vouched for all the properties,” she said.
Report by David Wilkening
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