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STA Travel aims for improved productivity with new sales system
Student travel organisation STA Travel has adopted a new point of sale system across more than 400 branches in 18 countries.
The system from Datalex and Dolphin Dynamics is designed to enhance customer value, maximize revenues and reduce distribution costs.
STA’s chief operating officer Peter Liney said: “We will target a 25% increase in productivity and a ten fold improvement in system response times through use of this solution and believe the platform will enable STA Travel to sell higher value products to our customers.”
Built upon the Datalex Travel Distribution Platform and the Dolphin Travel Manager solution from Datalex partner company Dolphin Dynamics the new system will integrate and replace a variety of disparate software and systems previously installed in STA Travel.
The solution includes a comprehensive fares pricing system for all air itineraries; an integrated land rates and inventory management system with search and booking functionality for hotel, car, insurance, attractions and package contracts.
Liney said: “The new point of sale system is part of the STA Travel corporate initiative to deliver greater customer value; improve operational efficiencies and reduce costs across its global distribution network.”
Report by Phil Davies
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