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Star Clippers launching destination specific trade campaign
Tall-ship cruise line Star Clippers is teaming up with tourist boards, hotel partners, regional airports and airlines to boost exposure with a streamlined destination focus each quarter.
The campaign will see three months’ worth of promotions, trade events, offers and FAM trip opportunities to showcase the destinations throughout the year.
Star Clippers’ debut spotlight between April – June 2022 will be a celebration of St Maarten, an island that has hosted the small-ship cruise line for 30 years.
The project will involve a week-long ‘UK roadshow’, with the cruise line’s sales team and members of the tourist board hitting the road to collaborate on numerous training sessions and events.
Evening events for agents will be taking place on Monday 4 April at Hotel Indigo, Birmingham, Wednesday 6 April at Charlotte Street Hotel, London and Thursday 7 April at Chester Racecourse.
Fay McCormack, General Manager at Star Clippers UK said: “We are so excited to showcase these beautiful destinations with a structured focus for the trade and are delighted to be working with the tourist boards and industry partners on this collaboration.”
Agents can register their interest for any of the upcoming events at agency.sales@starclippers.co.uk
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