Starwood gambling on Google Glass technology

Wednesday, 17 Apr, 2014 0

After creating a buzz around the launch of a virtual room key using smartphone technology earlier this year, Starwood Hotels plans to roll out an app for Google Glass users.

The company confirmed it will release a SPG loyalty program app for the wearable tech featuring a number of basic functions.

These include a voice-activated search for Starwood’s 1000-plus properties, personalized location based directions to all hotels, and hotel photos.

SPG members will also be able to see their Starpoints balance and details of any upcoming stays, but will not be able to make direct bookings through Google Glass just yet.

Glass users will able to search available room rates and directly connect by phone to reservations or book through an email link.

Senior Vice President of SPG & Digital Chris Holdren says research and development is still in the very early stages but they are also looking at possibilities for other wearable devices such as smart watches.

"For us, it’s clear to see the trend of the past decade and we truly believe there is going to be a new wave of wearables that are going to improve our guests’ and associates’ experience," Holdren said.

Starwood has not confirmed a release date for the new app but said it will likely be available in "several weeks."

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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