United Kingdom
United States
Asia Pacific
STB appoints new Europe regional director
Singapore Tourism Board (STB) has appointed Kershing Goh as new Regional Director Europe.
She is tasked with leading the strategic planning, business development and Singapore tourism marketing throughout the region.
Ms Goh’s remit spans offices in London, Frankfurt and Brussels.
She is relocating to London from the US where she was SVP, Future Tourism.
She was instrumental in STB becoming the first destination partner to implement Google’s early access programme, in geo-spatial and XR.
Goh said: “Europe remains an important region for Singapore, with strong air connectivity coupled with deep consumer appetite for international travel.”
“It is a privilege to join the European team at such a time of positive change.”
Goh has been with the Singapore Tourism Board since 2014, and previously Regional Director, Americas for over five years.
She was also the VP of destination representation firm, MMGY Myriad based in New York.
She replaces current Executive Director, Carrie Kwik who returns to Singapore and will continue with STB in her new role as Executive Director, World Expo. and Special Projects.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Royal Caribbean issues Legionnaires’ disease warning
Qatar Airways adding Manchester flights
Jet2 unveils Samos as new Greek destination for summer 2026
EU entry-exit system delayed again
ATC strike in Greece could disrupt flights this week