United Kingdom
United States
Asia Pacific
STB appoints new Europe regional director
Singapore Tourism Board (STB) has appointed Kershing Goh as new Regional Director Europe.
She is tasked with leading the strategic planning, business development and Singapore tourism marketing throughout the region.
Ms Goh’s remit spans offices in London, Frankfurt and Brussels.
She is relocating to London from the US where she was SVP, Future Tourism.
She was instrumental in STB becoming the first destination partner to implement Google’s early access programme, in geo-spatial and XR.
Goh said: “Europe remains an important region for Singapore, with strong air connectivity coupled with deep consumer appetite for international travel.”
“It is a privilege to join the European team at such a time of positive change.”
Goh has been with the Singapore Tourism Board since 2014, and previously Regional Director, Americas for over five years.
She was also the VP of destination representation firm, MMGY Myriad based in New York.
She replaces current Executive Director, Carrie Kwik who returns to Singapore and will continue with STB in her new role as Executive Director, World Expo. and Special Projects.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Foreign Office issues travel advisory for winter sun destinations
Thomas Cook acquired by Poland based eSky Group
Flight attendant assaulted in Heathrow hotel room during layover
Maui tourism revenue down $1 billion, a year after wildfires
Cruise ship hot tub health warning issued