Stockholm first with tourist guide on mobile phone memory card

Discover Stockholm by bike or on foot with a personal guide
Stockholm is the first tourist city in the world that can offer tourists their own audio guide on a memory card for mobile phones. The memory card which was recently launched, includes audio guides at 56 of the best sights in Stockholm. When the card is inserted, the guide automatically shows in the phone’s music player. Each language version is shown as a separate album and each site as a separate track within the album..

Stories worth hearing about sights worth seeing
The 56 sights are spread out over Gamla Stan, Skeppsholmen, Stockholm City, Söder, Djurgården and Drottningholm Palace. All stories are packed with historical facts and sprinkled with anecdotes to ensure an interesting experience at each location.

Six languages and a map of Stockholm
Each audioguide is approximately 3 minutes long and is available in six languages including Swedish, English, German, French, Spanish and Russian. The recordings have been done by professional narrators in their first language. All sites are clearly marked on the map included with the memory card, and the map also includes a list of all sites.

Benefits for tourists using Talk of the town
Tourists can enjoy the hotel breakfast and choose themselves when they would like to go sightseeing and which sights they wish to visit. The guide is available during off-seasons when there are no other alternatives for tourists wanting to do a guided tour around Stockholm.

Priceworthy guide without having to pay for calls
Because the guide uses the phone’s music player, tourists coming from abroad will not have to pay expensive so called roaming charges. The memory card costs approximately 125 SEK per day to rent and gives access to more than two hours of sound tracks.

Rent a bike with a guide
The Talk of the townâ„¢ memory card is available at a number of bicycle rentals in Stockholm. Both the bike and the audio guide is hired by the day.

“Tourists that rent bikes here don’t just do it to get exercise, they also do it because they want to experience Stockholm. A bike ride with a guide in the phone is a great and environmentally friendly way to do sightseeing”, says Martin Fredberg at Gamla Stans Cykel.

Stay at hostels or hotels and rent the guide
At a number of hostels and hotels in Stockholm the memory card is already available for guests to rent per day so that they can go out with their phones to do sightseeing.

The guide as ’audiobook’
Talk of the town is also available as an ’audiobook’ in the form of MP3-files which are downloaded either to your phone or your MP3-player. The map is included as a PDF that can be printed off.

More information is available at www.talkofthetown.se
For further information please contact:
Göran Derefeldt Email: [email protected]