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Strong staycation demand for 2022
UK holiday specialist Hoseasons is confident the staycation boom this year will continue into 2022.
New research shows 83% of those who’ve taken a staycation this year are looking to do it again in 2022, with almost a quarter (24%) already planning their next UK trip.
"Next year’s holidays may seem like a long way off at the moment, but savvy staycationers are already snapping up the best breaks and securing the best properties to make sure they don’t miss out," said Simon Altham, Group Chief Commercial Officer at Awaze, parent company of Hoseasons.
A good proportion of Brits are looking to holiday at home and abroad next year.
More than half (52%) are planning at least one of each in 2022, while research found more than a quarter (28%) of holidaymakers prefer a staycation over a holiday abroad.
The rise of the so-called ‘sleighcation’ is also identified as a growing trend with more than one in five Brits already booking or considering a winter UK break.
Holidaymakers rated comfortable and relaxing accommodation (34%) as the top reason for a staycation and 30% found it less stressful than going abroad.
Awaze said bookings for summer 2022 are up +82% compared to the same period in 2019.
Hoseasons’ new TV ad airing via the ITV, Channel 4, and Sky Media networks over the next few weekends until 24 October.
The campaign is being supported across paid & organic social, as well as YouTube, email and PR.
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TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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