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Study reveals online search trends for cruise holidays
A study on online searches for cruise holidays has revealed which cruise lines are performing well, and which are not.
The report by Inside Online looked at the keyword competitiveness, visibility, authority and strength of links by the top 50 websites within the cruise market, comparing May 2016 with May 2015.
It found that although Royal Caribbean continues to be one of the most visible brands, it has seen its market share of organic search drop by 45% year-on-year.
Replacing Royal Caribbean at the top of list for organic search was P&O Cruises, which managed to push up its market share by 11% during the period.
Viking Cruises and Cruise 1st achieved the highest growth in market share, by 60% and 46% respectively, although coming from a smaller base.
Inside Online sales and marketing director Richard Waters singled out Barrhead Travel as the website with the most potential, with the fourth highest number of searches and a 38% jump in market share.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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