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Study says trend is to buy travel direct rather than use aggregator sites
One third of US travel sales will be made over the internet by 2010, according to a new study.
Online travel bookings in the US grew by 25% over the last 12 months, said Jupiter Research.
Online travel spending is expected to reach $104 billion by 2010, up from $68 billion this year.
“The research also indicated a gradual trend towards buying direct rather than through travel aggregator sites, “ said Jupiter.
Consumers will book 56% of travel this year directly on supplier Web sites instead of online travel agencies such as Expedia and Travelocity. And that figure is expected to increase by 62% by 2010, Jupiter says.
Only 3% of those surveyed used fare aggregators such as Sidestep and Kayak.com, Jupiter Research predicted that the use of such sites will increase as suppliers try to attract more business to their own sites.
Report by David Wilkening
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