Supreme Court to rule on Booking.com trademark case
Booking.com’s long-running battle to trademark its name will go to the U.S. Supreme Court for a final decision.
The United States Patent and Trademark Office rejected Booking.com’s trademark bid back in 2016 citing it was too generic a term.
After losing a subsequent appeal, Booking.com took its case to the federal court.
The company backed up its argument with customer survey evidence showing that 74.8% of consumers identified ‘Booking.com’ with the brand rather than a generic term.
The court sided with the company, saying the name is ‘distinctive’ enough thanks to the ‘.com’ domain name, to potentially get trademark protection.
The USPTO upheld its own ruling and petitioned the Supreme Court to review the decision.
Now the highest court in the country will review the case.
The Supreme Court is expected to rule on it by mid-2020.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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