All-you-can-fly membership air travel operator Surf Air has unveiled a new blockchain-powered loyalty program.
Called ‘Voy,’ it is primarily targeting the travel industry, to capture companies that don’t have the capabilities to manage their own loyalty programs.
"Rewards programs are a perfect use case for blockchain. A rewards program essentially is a combination of a currency and a simple set of business rules that can be coded into a smart contract and we are building Voy to disrupt the global travel rewards program market," said Sudhin Shahani, CEO of Surf Air.
It is looking to lure ‘complementary premium brands,’ Shahani said.
"Our Voy token, coupled with our Voy rewards application layer as the loyalty program builder, will make it easy for brands to set up their own programs."
It is slated to launch in the summer for Surf Air memberships as an integrated payment method and a rewards program.
As well as air travel, it will offer access to other air travel services, and preferred hotel partners including the Dorchester Collection and Waldorf Astoria.
"By harnessing the power of the blockchain, Voy’s platform will enable partner companies to rapidly add and maintain loyalty partnerships without adding complexity to their programs," said Voy president Richard Jordan.
